Coherent Marketing started up in 2011 as Integrated Media Strategies. At the time, it helped regulated industry sector companies to more effectively use video for SOPs to cut losses and manage risk. We were well named for that, but over time, more of our work came from helping organizations here and abroad develop and implement effective marketing communications and strategic positioning. With the new TLDs, we renamed. It's a better fit for the work we do, and shorter to type. We build websites, because that's the foundation for an effective digital presence and on which systems can be built for improved outcomes. So, same company, same people, same results, shorter name.